Sonia Rykiel knits fashion history. Her use of knit fabrics challenges established conventions and encourages a new approach to making fashionable hats.
Her fashion is surprising and innovative, but also particularly joyful and irreverent.
She bends the rules, ignores established conventions and plays with the rules of haute couture, turning them upside down to invent a style that is more connected with its wearers,
more genuine, intimate and casual, while also being more spectacular and more original.
The Art of Automotive Videography